MAB Conference 2025 round up and reflections

You may have spotted it on our socials – on 27th November, our team joined advisers, business owners, and introducers at the ICC in Birmingham to celebrate 25 years of Mortgage Advice Bureau at the MAB Conference. 

It was a busy day full of insight, learning, and conversations about the future of mortgage advice. 

Advisers visited stands, caught up with lenders and providers, and joined quick seminars on the trends set to shape the intermediary market in 2025. 

Our team spent the day with advisers, showing how Perenna’s 7–15 year fixed-rate mortgages give clients certainty and flexibility. Long-term stability is still a top priority for brokers and their clients. 

Our branded giveaways were a hit, with stress balls and playing cards flying off the stand first – proving that a little fun goes a long way in starting conversations! 

And then there was our balloon walkaround. It didn’t just turn heads – it got people talking! It was the perfect way to spark conversations and showcase Perenna’s bold presence across the venue (watch this space on LinkedIn for more highlights)! 

John Davison, Head of Product, Proposition & Distribution, said: “It was a great chance to reconnect with advisers and see how our long-term fixed solutions can support their clients. The demand for certainty and flexibility has never been higher.” 

Our three key takeaways 

1. 1. Certainty is top of mind
   Brokers are seeing clients demand long-term stability. Solutions like Perenna’s 7–15 year fixed rates help clients reduce risk and plan with confidence, giving you a clear value proposition to highlight. 
2. 2. Innovation drives the market
   Advisers are embracing flexible products and fresh advice models. Staying ahead with innovative solutions can help you stand out and better meet client needs. 
3. 3. Partnerships matter
   Face-to-face conversations proved the power of collaboration. Strong relationships with lenders and providers make your advice more relevant, and your clients’ outcomes stronger. 

Thank you to everyone who stopped by our stand, shared feedback or took the time to learn more about Perenna’s products. 

If we didn’t get a chance to catch up with you on the day, we would still love to speak with you! Find out how Perenna’s long-term fixed-rate mortgages can help you support clients: Contact Us | Perenna Brokers 

For professional intermediaries only.